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Corporate Turnaround

Case in Point

A lower market company, with a Software-as-a-Solution (SaaS) offering and a strong underlying value proposition, had a negative outlook with stalled revenue growth.

Situation Assessed

While the Company had a very strong value proposition, it was experiencing long sales cycles in the corporate market and had a relatively small sales funnel of corporate prospects.

Challenges Encountered

  • The Company had not experienced scaling of its business
  • Multiple areas of focus limited resources for product development
  • Focused on three distinct markets with limited success in each area
  • Limited internal infrastructure for corporate customer support
  • Fatigued investor base


  • Determined the best market and target customers for success in alignment to the competitive position of the company
  • Eliminated two of the three market segment areas, where competitive position was relatively weak
  • Focused on aligning the company’s competitive position with the leaders in the corporate market
  • Secured C-level meetings with several major corporate account who would align well with the company’s value proposition and competitive position

Outcomes Achieved

  • Within one year, the company secured the top two corporate accounts within its target market, outcompeting major billion-dollar companies solution offerings
  • The company’s sales funnel dramatically increased as a result of the top two corporate wins
  • Receive an all cash offer from a strategic acquirer
  • Investors went from a planned write-down of its investment to a major success