Business Model Redevelopment
Case in Point
A middle market education company needed to redevelop its business model and assess future growth potential.
Situation Assessed
A middle market education company needed to redevelop its existing business model and unlock the next phase of revenue and strategic growth.
Challenges Encountered
- The Company had historical challenges keeping up with competitors and expanding its revenue streams into new areas
- In-house talent had no exposure to alternative business models
- Previous attempts at partnering with employers were not successful, creating an internal mindset resistant to change
- Stakeholders at the campus and headquarters were not aligned on importance of business model redevelopment and topline growth
Value
Delivered
- Performed in-depth interviews with students and employers to assess the viability of different business models to generate success for the Company
- Eliminated two of the three market segment areas, where competitive position was relatively weak
- Conducted market research on successful implementations of three other business models to develop shortlist of potential candidates
- Developed a new economic structure and outlined implementation strategy for the Company
- Designed pilot program to expand the student base and increase topline growth
Outcomes Achieved
- Launched pilot program at one campus and drove participation of initial students and employers
- Pitched 20 employers and sold initial customers
- The developed future financing model for students and employers allowed for sustainability of the Company’s program
- The established playbook provided a scalable pilot program across entire enterprise