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Business Model Redevelopment

Case in Point

A middle market education company needed to redevelop its business model and assess future growth potential.

Situation Assessed

A middle market education company needed to redevelop its existing business model and unlock the next phase of revenue and strategic growth.

Challenges Encountered

  • The Company had historical challenges keeping up with competitors and expanding its revenue streams into new areas
  • In-house talent had no exposure to alternative business models
  • Previous attempts at partnering with employers were not successful, creating an internal mindset resistant to change
  • Stakeholders at the campus and headquarters were not aligned on importance of business model redevelopment and topline growth


  • Performed in-depth interviews with students and employers to assess the viability of different business models to generate success for the Company
  • Eliminated two of the three market segment areas, where competitive position was relatively weak
  • Conducted market research on successful implementations of three other business models to develop shortlist of potential candidates
  • Developed a new economic structure and outlined implementation strategy for the Company
  • Designed pilot program to expand the student base and increase topline growth

Outcomes Achieved

  • Launched pilot program at one campus and drove participation of initial students and employers
  • Pitched 20 employers and sold initial customers
  • The developed future financing model for students and employers allowed for sustainability of the Company’s program
  • The established playbook provided a scalable pilot program across entire enterprise